High Sierra Entertainment · Vendor applications
Reno’s Day of the Dead. Tell us about your business and what you’ll offer. HSE reviews your application before confirming participation.
1. Apply → 2. HSE reviews → 3. Approved payment and placement
Choose what you’ll do at the event. The same routes apply to new and already-paid vendors, including nonprofits.
Closes October 16 · 11:59 PM Pacific
For sales, rentals, paid services, product orders or deposits, and food / drink service or sampling. Includes artisans, food trucks and nonprofits that sell.
Apply to sell, serve food or offer paid services →Closes October 23 · 11:59 PM Pacific
For information, outreach or appointment scheduling. No sales, rentals, paid services, product orders, deposits, or food / drink service or sampling. This route does not automatically mean a free booth.
Start information-only application →Optional: explore the map and placement preferences ↓
Have your business name, contact details, US mailing address (street, city, state and ZIP), and applicable license numbers and expiration dates ready. You can submit pending information for staff review; participation requires approval.
Prefer to let HSE assign your space? Skip this map and apply. Otherwise choose your category and section; a specific position is optional.
Example layout, not the final Day of the Dead map. Colors do not show availability. Choosing a preference does not reserve a space; other vendors can request it too.
Choose your category to see the full-event base fee.
One-day attendance, dessert / drink pricing and any nonprofit reduction require HSE review. Information-only describes your activity; it does not automatically mean a free booth.
Use + to zoom, then drag to move. At 100%, swipe to scroll the page. Keyboard: focus the map; arrows move when zoomed, + / − zoom and 0 fits. You can also choose a position from the list.
Non-food spaces: 10 × 10 ft. Truck space depends on vehicle size and clearance. HSE confirms Artisan Lane eligibility. This example cannot be used to measure space.
Hover or focus a map label for details; click to request that reference position. Details stay here so adjacent labels remain visible.
A $150 upgrade is separate from the base fee and requires HSE confirmation and verified payment. It covers agreed position characteristics, not exact coordinates. Small operational shifts may occur; if HSE cannot provide the agreed position, HSE refunds the upgrade amount actually paid.
Copy, open the appropriate application below, then paste into “Booth or section preference (optional).” Your application answers must match your actual activity.
Open seller / food application → Open information-only application →Choose information-only only if you have no sales, rentals, paid services, product orders, deposits, or food / drink service or sampling. The map does not save answers or collect payment.
Finish the form and select Submit. “Next” or saving progress does not submit an application. Look for the on-screen application-received message.
HSE reviews your details and contacts you using the email or phone you provided. If approved, HSE matches your prior payment or gives you payment instructions, then confirms placement and arrival details. Applying or paying alone does not confirm a specific booth.
Need to change an application? Contact HSE instead of submitting it again. Include the event, business name, application email and what needs to change.
HSE will confirm the reporting requirements for your actual activity and provide the applicable official event paperwork and checkout instructions. Participating sellers must complete, sign and return the required event sales report before leaving on their final participation day, including when no payment is due to HSE.
This website does not calculate, collect or settle event sales tax. Follow HSE’s approved instructions for your reporting status; do not pay the same tax to both HSE and Nevada. Temporary-seller tax review is separate from the ban on temporary food permits.
Notify HSE before changing your selling business, activities, participation dates or permit status. Changes require review and do not automatically retain prior clearance.
Non-food spaces are 10 × 10 feet. Truck clearance depends on the actual vehicle and service side. Artisans use Artisan Lane; commercial booths may use either eligible section.
Placement preferences are optional. HSE can assign a suitable space. If you use the map, copy your preference into Booth or section preference (optional) in your application. Use that single optional field to describe your preferred section or position and any upgrade request; HSE confirms the details during follow-up. Ordinary preferences remain available for other vendors to request. HSE assigns the final layout; this application does not offer automatic live booth reservations.
An optional $150 position upgrade requires HSE availability confirmation and verified payment. It covers agreed position characteristics, such as an entrance end cap, rather than exact coordinates. Small operational shifts may occur. If HSE cannot provide the agreed position, HSE refunds the upgrade amount actually paid.
Current store pricing and staff-approved quotes apply. One-day attendance requires approval. A request for a reduction or upgrade does not approve it.
HSE’s designated day-of lead directs load-in and on-site placement. Follow your confirmed arrival slot. If you miss it, HSE will try to accommodate you, but a missed or late arrival has no base-fee refund.
A second late arrival across HSE events results in a $250 fee before working with HSE again.
Corrections and outstanding information can still be reviewed after new applications close. Do not send sensitive tax identifiers, tax returns or card details by email. Follow HSE’s instructions for supporting documents. Existing purchases and received applications remain on record; do not pay the base fee again.